We're on a mission to equip adventurers with premium gear for every journey.
Urban Peak Outfitters was founded in 2020 by a group of passionate Australian outdoor enthusiasts who saw a gap in the market for high-quality, sustainably-made outdoor apparel designed specifically for Australian conditions.
What started as a small operation in a garage in Sydney has grown into one of Australia's most trusted outdoor and lifestyle brands. Our founder, James Mitchell, spent over 15 years working as a wilderness guide across Australia before launching Urban Peak.
We believe that the best gear comes from understanding the environments our customers explore. That's why every product we create is tested in the rugged Australian landscape—from the dusty outback to the lush rainforests of the Daintree.
5+
Years Serving
Adventurers
Every decision we make is guided by our core values.
We're committed to minimizing our environmental footprint through sustainable materials and ethical manufacturing processes.
We never compromise on quality. Every stitch, every material, every product is designed to last a lifetime.
We're more than a brand—we're a community of adventurers supporting each other to explore more, sustainably.
We proudly support Australian manufacturing and design products that thrive in Australian conditions.
Every Urban Peak product begins with extensive research into the conditions our customers face. From the harsh UV rays of the Australian summer to the unpredictable weather of the highlands, we design for real Australian conditions.
Our design team works closely with professional guides, outdoor educators, and everyday adventurers to understand what truly matters in outdoor apparel: functionality, durability, and comfort.
We source the finest materials from around the world, but all our products are designed and tested in Australia. This local insight gives us a unique advantage—we understand your adventures because we live them too.
Extensive field testing in Australian conditions
Eco-friendly materials from trusted suppliers
Rigorous testing before reaching our customers
10,000+
Happy Customers
50+
Products
5+
Years Experience
100%
Australian Owned
Explore our collection of premium outdoor gear designed for the Australian lifestyle.